How Professional Brand Photography Can Elevate Your Brand To The Next Level
1. It allows you to tell a story and connect with your audience
Photography is quite simply a medium in which you can tell a story in a visual manner. It’s how you can connect with your potential clients on a deeper and more meaningful level and create a connection that goes way beyond your business name and colour scheme. The use of stock imagery can be helpful at times, but it lacks that personal power to connect to your brand. Investing in high quality personalised and consistent photography tells your brand’s story and its personality. This is more than just boring headshots we are talking about here. This is you and your business and how they result in your brand, by capturing you at work and doing what you do best. It’s important to work with a photographer that understands your brand and your values and knows how to best show these.
2. Establishes yourself as the expert
There are so many other businesses out there using the same ‘icon’ logos and templated websites with the same old stock imagery that just isn’t cutting it anymore. By having well thought out and personalised brand photography, you are instantly highlighting yourself and establishing yourself as the expert. When you have beautiful products or deliciously stunning food that you want to show off and highlight, nothing other than good quality photos gives that justice surely?
3. Establishes a foundation of trust with potential clients
Branding photography is a really useful way to help your audience VISUALISE you working ‘in the moment.’ and seeing these kinds of photos instantly gains the trust of potential clients. Not only do the photos look great and consistent, but they showcase you doing what your best at! People love being nosey and seeing ‘behind the scenes’ and especially if you’re a solopreneur, they want to know exactly WHO it is that’s behind the brains of the business, they want to see your face! Potential clients are far more likely to get to know, like and trust you when they can see your face. It can feel uncomfortable getting in front of a camera, but as crazy as it sounds, once you’re there and telling your brands story, you’ll find yourself relaxed and you may even enjoy it!
4. Provides higher quality content to your audience
Just because we all have smart phones with a ton of mega pixels doesn’t mean you should use them to showcase best what you can offer. They have a time and a place for sure, but when it comes to setting yourself apart from your competition, and building an audience that connects with you with a creditable reputation - a DIY’d approach may not be the best bet. The same goes for editing photos, applying very stylised Instagram filters onto already edited images can lessen your creditability and tarnish your position as an expert in your field. A good professional brand photographer can help with various aspects of planning as well, from curating a mood board (this helps with things like colour palettes, poses, styling etc) to giving you natural prompts and poses during the session.
5. A bank of excellent imagery highlights your position in the marketplace
What stands you out from your competitors is YOU and what you can offer. Imagery is so important and powerful especially when it comes to your business’s social media presence and website. By having a steady stream of high quality beautiful images in an image library to use and share, this gives you confidence and stands you out from your competition. All of this makes you memorable and top of people’s lists in their mind, HIGHLIGHTING your position in the marketplace far higher than anybody else’s.
If you’re considering investing in a professional brand photoshoot, get in touch now! I will go through your business, your brand values, collaboratively curate a mood board. We will work together to create beautiful photos that tell your brands story and that draw your audience in converting them to clients. Most of my sessions are about 2-3 hours long and I’ll provide you with a range of images to use (resized for social media and print purposes) so you have an excellent image library of high quality photos to use.